The Good Lie

The team at CHC was honored to be a part of the Dallas screening of The Good Lie (In theaters October 3, 2014). CHC was hired to interview attendees and key influencers after the film to create a video reel capturing emotions and takeaways from the film.

We were first excited to do this because we truly believe in the mission of this film. As many of you have seen the trailer, this film stars Reece Witherspoon and tells the story of an American woman assigned to help four young Sudanese refugees (also known as the Lost Boys of Sudan). It is scheduled to be released this week on, October 3rd.

Our services to events like this involve targeting key influencers attending the screening to capture his or her thoughts regarding the film. We then produce a variety of short videos for promoters to share with churches, organizations and key influencers endorsing the film that is coming out and providing them an opportunity to share on their social media outlets. This is a great way to really leverage the influencers you have at the event and turn them into strong advocates and equip them with the tools they need to share the story.

While on-site we had the opportunity to speak with Tom Tradup, VP of News & Talk Programming at Salem Radio Network, and Darrell Bock, Executive Director Cultural Engagement at Dallas Theological Seminary, It was great to have their perspective.